Why Getting Published in Wedding Blogs Matters (And How It Can Grow Your Business)
Ever wondered whether submitting your work to wedding blogs is worth the effort? Maybe you’re thinking, “I already share my work on Instagram, why do I need to be published?”
The truth is, getting featured in credible wedding publications isn’t just about bragging rights - it’s a strategic move that can help you book more clients, strengthen industry connections, and position yourself as an expert in the wedding industry.
Whether you’re a photographer, planner, florist, stationer, or any wedding pro, this guide will walk you through why getting published matters, how it can benefit your business, and why investing time in submissions can bring long-term rewards.
Exposure: Getting Your Work in Front of Potential Clients
Let’s face it - visibility is everything in the wedding industry. The more people see your work, the more likely they are to book you, follow you, or recommend you to friends.
Here’s why getting published gives you more exposure than social media alone:
Wider Audience Reach: Wedding blogs and magazines have thousands (sometimes millions) of readers actively looking for inspiration—couples who are already planning their weddings.
Evergreen Content: Unlike Instagram posts that disappear after 24 hours, a blog feature is permanent and searchable for years—continuing to bring traffic to your business long after publication.
SEO Benefits: Many wedding blogs link back to your website, which improves your search ranking on Google, helping more clients find you online.
Social Media Shares: Most blogs will promote your feature on Instagram, Pinterest, and newsletters, putting your work in front of even more potential clients.
When your work gets published, it reaches highly engaged, wedding-planning couples - the exact audience you want to attract.
Credibility & Trust: Becoming the Expert That Clients Want to Hire
Ever notice that some wedding pros seem to book high-end clients effortlessly? It’s not just their talent - it’s their credibility.
Couples (especially those investing in professional vendors) trust businesses that have been featured in reputable publications.
Here’s why:
Third-Party Validation: When a respected publication shares your work, it’s a stamp of approval that tells clients, “This vendor is worth hiring.”Higher-Value Clients: Premium clients are more likely to hire vendors who have been vetted and showcased by well-known wedding media.
Industry Recognition: Being published helps you stand out from competitors - especially in oversaturated markets.
Think of it this way: If a couple is choosing between two photographers, and one of them has been featured in multiple wedding blogs and magazines, that vendor immediately has an edge.
SEO Boost: Helping Clients Find You on Google
Search Engine Optimization (SEO) might sound like a tech thing, but it’s crucial for wedding pros. When a wedding blog links to your website, it boosts your Google ranking - making it easier for potential clients to find you.
High-Quality Backlinks: Blogs with high domain authority (like Equally Wed, Offbeat Wed, or Rock n Roll Bride) help your site rank higher on Google.
Keyword Optimization: Blog posts often include keywords like “Los Angeles wedding photographer” or “New York City wedding planner” - which can help clients find your business when searching online.
More Website Traffic: A single feature in a popular blog can drive thousands of visitors to your website, leading to more inquiries and bookings.
Getting published is one of the best ways to strengthen your online presence - without spending money on ads.
Marketing Power: Using Features to Attract More Clients
A wedding blog feature isn’t just a one-time thing - it’s a marketing tool that keeps working for you.
Here’s how you can leverage a publication feature to book more clients:
Website Badge: Add an “As Seen In” section to your website, showcasing logos of the blogs that have featured your work.
Social Proof: Share the feature on Instagram, Facebook, and Pinterest with captions like, “Excited to see this wedding featured on [Publication Name]!”
Client Emails: Include links to your published work in email inquiries—this reinforces your credibility.
Pinterest Traffic: Many wedding blogs have millions of Pinterest views per month, meaning your work could be saved, pinned, and shared by couples for years.
Wedding features help build your reputation and give you valuable marketing material to attract dream clients.
Strengthening Vendor & Editor Relationships
Getting published isn’t just about clients - it’s also about connecting with fellow wedding pros and building relationships with editors who can feature your work again and again.
Vendor Referrals: When a planner, florist, or photographer sees your work in a feature, they’re more likely to recommend you for future weddings.
Networking Opportunities: Publications often tag and credit all vendors involved in a wedding - helping you get noticed by other industry pros.
Repeat Features: If an editor loves your submission, they’ll be more likely to publish you again.
The more you submit and get featured, the stronger your industry connections become.
Attracting Your Ideal Clients
Not every couple is your dream client, and that’s okay! Submitting to the right publications helps attract couples who align with your style and values.
Here’s how the right feature can connect you with your ideal audience:
If you love non-traditional weddings, being featured in Offbeat Wed will attract alternative couples
If you specialize in editorial, high-end weddings, a feature in Theodore Magazine will position you in front of luxury clients
If you’re passionate about LGBTQ+ inclusivity, being featured in Dancing With Her or Love Inc. will bring the right audience to you
Being published in the right place helps you attract couples who love your work and are excited to book you.
Unlike Instagram posts that disappear in a few days, a wedding blog feature lasts forever. Your work continues to be discoverable months and even years later, giving you an evergreen marketing tool that keeps working for you long after the wedding day is over.
If you want to increase visibility, attract your ideal clients, and establish credibility, getting published in the right wedding publications is one of the best ways to do it.
